Saturday, March 23, 2013

Message of the EARTH HOUR

Since its modest inception as a city event in Sydney in 2007 to increase consciousness about climate change, Earth Hour has grown into one of the largest global environmental campaigns in the world. It has, in fact, come to encompass more than 7,000 cities across 150 participating countries.
The message for this mass movement is simple — for individuals, organisations and governments to act against climate change by switching off non-essential lights for one hour from 8.30pm to 9.30pm.
Earth Hour provides a unique opportunity for collective action aimed at doing something positive for the environment. It is not just about saving energy for that one hour, but it symbolises the first step in the path to adopting environment-friendly practices and habits in everyday life. The focus of this year’s campaign has been to introduce and raise awareness about renewable energy solutions as an upcoming and practical option available to move towards a sustainable lifestyle. This year earth hour will be observed on 23rd of March.

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